We invest in innovative, consumer ventures, with defined social impact. A long-term view is always taken with our investments. We invest in relationships, not transactions. Our investments are focused on where we have direct experience and can have the greatest impact.

We back game-changing entrepreneurs, with a proven track record, who offer innovative ideas and solutions to meet clearly defined needs. They must be able to articulate a clear vision and strategy, reinforced by a viable business plan, which demonstrates the ability for significant growth potential.

Most of all we look for a compatible culture, which employs creative, entrepreneurial strategies to accomplish its goals.